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Marketing Success In 30 Minutes a Day

One of the hardest things to do as a business owner is make time to work on growing your own business. We’re so busy working for our clients, creating the products or services we sell, or reacting to the Tyranny of the Urgent that there just isn’t enough time to give to our business.

Successful businesses learn that they must prioritize marketing. (That means actually doing some!)

You might reject the idea of spending time on your marketing because these hours aren’t billable. And, when you have a business in which billable hours fuel the engine, it’s a difficult choice to make.

However, there won’t BE an engine unless you’re growing the business, attracting and retaining customers, and coming up with new ways to offer them value.

Demonstrate your commitment

If you’re really serious about making marketing a regular activity, start by scheduling time with yourself on your calendar. Don’t assume you’ll just remember it, or that you’ll do it first thing in the morning. Get serious and write down an appointment.

How much is enough time to work?

When I first started to schedule sessions with myself, I’d block off entire half-days. I thought I’d knock out a bunch of work at one fell swoop, but I found it hard to stay on task for that long, especially knowing all the client work that was waiting to be done.

After compromising myself down to an absurdly short 15 minutes (less time than I spend reading the news online!), I found that 30-minute, focused work periods were ideal for me.

Focused 30-minute work periods

It’s easy to accomplish something in 30 minutes if you’re focused. It’s too short a time to dawdle or interrupt it with phone calls, or else you won’t get anything done.

Some people use a kitchen timer to keep on track. For them, the ticking sound it makes is a reminder to focus on the work and the remaining minutes. However you choose to do it, be sure to keep the time and stop when you’ve agreed to. Otherwise, you may run way overtime and feel resentful. Let the timer remind you to respect your own boundaries and not push yourself too hard.

Can you write a marketing plan in 30 minutes a day?

Sure, you could, but that’s not really the purpose of this time. I’d recommend doing planning at another time dedicated just to that, and then executing and refining it during your daily marketing exercise.

Honor your commitment

Once you’ve scheduled these times on your calendar, honor your commitment. Treat these appointments as respectfully as you would one with your most important client. That means you’re never late or a no-show, and, if you absolutely MUST do something else at that time, you reschedule the appointment by immediately writing a substitute down somewhere else on your calendar.

Remember that others will notice how you treat your commitments to yourself and to your business, among them your clients, employees and vendors. You also send a signal to your Self (your spirit or soul, however you want to call it) and the Universe. It doesn’t feel good to be last on your own list, and somewhere in the mechanism the message “my business isn’t worth as much to me as the business of others” gets filed away.

Honor yourself by keeping promises and nurturing your own business.

Accountability partners

An accountability partner is simply someone who agrees to follow up with you about things you commit to do. Usually you find someone else who wants support in getting something done. Just as two exercise partners can keep either other motivated and on-track, so can you accomplish more when someone else is checking with you and supporting you.

After several months of partnering with a friend on our weekly goals, I found it quite easy to schedule and keep commitments to myself and to work regularly on my marketing.

What’s a good thing to do during your daily – or thrice weekly – marketing exercises?

Here’s a list of things you could do:

  1. Consider how to improve your marketing message.
  2. Call a lapsed client and find out why you haven’t heard from them.
  3. Call a raving fan and find out why they continue to do business with you.
  4. Meditate or pray.
  5. Envision how you’d like your business to look in six months.
  6. Visit a competitors’ store or web site.
  7. Make a list of what to do with your marketing time over the next month.
  8. Attend a networking event.
  9. Study something useful about marketing, business or your industry.
  10. Take a walk while holding the intention, “I am open to receiving ideas about how to grow my business.”

Here’s a list of things you should not do:

  1. Answer the phone.
  2. Chat with passersby. (Remember, this exercise may look like you are doing nothing, so be sure to let people who may see you know that you’re busy increasing the value of your business.)
  3. Check email.
  4. Get distracted by something on the Internet (you only have 30 minutes for your business – you can read everything else later).
  5. Pay bills.

Billable vs non-billable hours

Although you’re not technically paying yourself for the time you spend working on your own marketing, this exercise will definitely pay off for you. You’ll be more centered, more in-control, more effective, and you’ll have more clients, money and profits. So, get out your calendar and make an appointment with yourself right now!

Backend Marketing And Lead Generation For Internet Business Success

It doesn’t matter what you sell. If you want to have internet business success, you will have to follow some very basic principles will more than likely propel your internet business into success. Now I know for a fact that internet marketing can be very easy to do. All you have to do is create a daily marketing plan for yourself, and simply follow it each and everyday.

Now you should know that creating a marketing plan is very different than just getting traffic back to your website. Anybody can generate traffic. The question is, can anyone turn this recurring traffic into a long-lasting business? Well, that is what I want to focus on here today, and I want to share with you some elements of your business that needs to be attended to. Here’s the first internet marketing strategy that you will absolutely need to do if you want to make money online for years to come.

1) Backend marketing

Selling to your existing customers is something that you will want to do if you want to see sales immediately in your business. This will account for a large portion of your internet income. How much of a “large portion” you ask? Well… 80% large – and I’m not guessing here. And when you think about it, it makes sense.

There are so many high priced products that you can sell to an existing customer, and they will buy from you also because they’ve already dealt with you before and they like what they have seen from your past products. Eventually, you want to get to the point where you’re selling people on your $1,000 to $2,000 seminar, and really create a massive cash flow in your business.

Here’s another way to make money online for years to come:

2) Lead generation

Gathering leads is an essential part of marketing online. This is especially true if you’re selling high priced products. Generating leads is the fastest way to boost your conversion rates if you’re selling products that are $50 and above. If you sell a product that is around $20, you could more than likely achieve the success that you want by simply leading people to your sales letter page.

But generating leads is something that you will definitely want to try. All you need is an autoresponder service, a website with an obvious opt-in form on it, and website traffic. You can get an autoresponder from a company called “Aweber”. You can build a squeeze page and drive people to your squeeze page where you collect their name and email address in return for a freebie. And you can get traffic to your website using both paid and free methods.

With a very large lead count, you can earn a ton of sales in your internet business. Test and see if you can make the numbers work for you if you’re central business model is generating leads and getting them to buy from you.

You will want to take these tips and use them to have the internet success that you are looking for simply and easily. These tips are easy to use, and easy to implement.

Good luck with using these tips in your online business today.

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