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6 Internet Marketing and Social Media Strategies to Grow Your Brand Awareness

One technique used today to build greater membership levels is using a combination of Search Engine Optimization, a LinkedIn group page, Twitter announcements of leads, and using a company blog.

I have used these technique to go from a membership of twenty nine thousand to over forty six thousand in a matter of three months. This was all with a daily marketing budget of five dollars.

This rapid growth also brought an average income of two dollars per month per member, which equates to a little over ninety two thousand dollars per month. This has allowed my companies and services to become known through our industries as invaluable sources of leads as well as being incredibly inexpensive.

2. In addition to these strategies, another tactic which can be used is to allow your members to supply content to your site.

3. Other strategies used to develop membership growth is posting videos to a YouTube channel to basically provide video documentation of the events that I review/attend. Whether this be conferences, expos, or networking events, they all bring traffic back to my web sites.

4. I use OnlyWire and Ping.fm to publish updates to all of my bookmarking and social media pages automatically.

5. Much success can also be achieve tons of success with Twitter as much of the people that need their events, companies, and products publicized have accounts on Twitter. Twitter has also helped me get my proverbial foot in the door of many companies around town.

6. Facebook Fan Pages are slowly growing fans organically (without Ads or other number boosting techniques) and they are usually loyal. Many people have mentioned recently that if done differently, they purchase advertising for their Facebook fan pages right off the bat.

Investing One Hour Per Day in Your Marketing Strategies Is Like Rocket Fuel for Sales

Entrepreneurs face two major struggles: time management and the feast or famine cycles of business. Scheduling one hour of time per day, every day, without fail, can help you take control of both problems before they take control of you.

Schedule One Hour Per Day to Market Your Company

Set aside one hour per day, at least five days a week, to handle the marketing and promotions of your business. Even if you hire a freelance writer or marketing expert, you should also be taking action steps to promote your business.

Whether you schedule your time in the early morning, midday, or late afternoon is up to you. Choose a time when you’re unlikely to be pulled in the usual 20 different directions an entrepreneur is pulled in each day. If you find that it’s a struggle to sit down and concentrate for an hour, try this trick. Go to the store and purchase a kitchen timer. Put it on your desk. Set the timer for one hour. The ticking of the timer reminds you to focus, and you don’t have to watch the clock to see when your hour of focused attention on marketing is up…the timer dings when it’s time to stop.

How to Use Your Time Wisely: Marketing Strategies for the Entrepreneur

Your daily marketing hour is like fuel for your sales. Investing one per day into your marketing drips steady, consistent fuel onto the engine generating sales and leads for your business.

Most businesses go through a feast or famine cycle. Aside from some industries such as the garden center industry, which generates 90% of its yearly sales from April through June when people are busy buying seasonal plants, most businesses can do better smoothing out the sales curve. Entrepreneurs are notorious for marketing themselves into a sales roller coaster. When things are going great and business is flowing into the company, they’re so busy handling clients and orders that they forget to promote their business. A few weeks later, the sales engine sputters and stalls because the fuel – marketing activities – is gone. The entrepreneur forgot to refill the tank!

Keep your sales engine fueled through steady, consistent marketing practices. One hour per day, every day, builds your business steadily.

Marketing Strategies for Entrepreneurs and Small Business Owners

Okay, so you’re intrigued by this one hour per day thing. What marketing strategies (fuel) should you use to generate sales?

Small business marketing strategies most entrepreneurs can tackle themselves in one hour include:

  • Writing blog posts
  • Comment on blogs and industry-specific forums
  • Ezine articles and content marketing articles
  • Social networking posts and updates
  • Website updates
  • Advertisements
  • Email marketing
  • Video clip

Take these action steps today:

  • Which time of day do you want to devote to your marketing activities? Write it down. The action of writing something down represents commitment to a plan by your subconscious.
  • Make a list of five steps you will take this week to promote your business. You can see my article on five marketing steps to take or make up your own.
  • Then do it!

One hour per day invested into your business 5 days a week, 52 days per year (give or take), results in 260 hours per year devoted exclusively to promoting your company. Now that’s adding ROCKET fuel to your sales generator!

Use Val-Pak And Brochures To Market Your Business

There are a large sum of business owners who absolutely hate the idea of marketing. They think it’s a tedious process, and for some people, they feel that marketing simply doesn’t work – so they just operate on referrals and walk in customers. If you run your business like this, your days are numbered.

Marketing is something that absolutely MUST be done if you want to improve your sales and profits. Without marketing, how do you expect your business to thrive in today’s economy? It simply won’t. The majority of referrals that you get will dwindle, and the amount of walk in customers will take a hit also. So the only way left to get customers into your business is to do marketing.

Now marketing doesn’t have to be hard to do. You can create a daily marketing plan that you can do everyday, just to make sure you’re on the right path towards getting response. I think your best efforts will lie in you trying to stick with easy techniques that are easy to implement. In fact, here’s a marketing technique that you can use to get customers in your door.

1) Val-Pak

The first time I looked into a Val-Pak catalog it was like a coupon explosion. I saw ads from all types of business owners offering some kind of deal, and the more I looked through it, the more “fired up” I became towards being interested in taking these people up on their offers.

You can do the same thing. Get your coupons inside of a Val-Pak magazine and see if it helps you to boost your sales. A lot of people receive these Val-Pak catalogs, and you never know who may be interested in your offer. Let’s take a look at another technique that you can use to get people into your doors.

2) Brochures

I’ve seen color brochures and black and white brochures, and they both have had success over themselves. The key to making brochures work is information. You can have pretty pictures and other nice images, but these things won’t sell the brochure on its own. You need descriptions.

Underneath each item in your brochure, mention what the image symbolizes and what it means to the brochure as a whole. People want to understand what it is that you’re talking about, so mention clear descriptions and offer people to get an insight about what item in your brochure is all about.

So the decision to make it black and white or to make it full color is up to you. Personally I would go with the full color brochure, but if you’re strapped for cash, the black and white brochure can work also. If you want to make a black and white brochure work for you, you have to add a lot more text to your brochure, because sometimes people can’t seem to “get the picture”.

If you can do this, then you’ll stand a great chance to making your brochure work. Also with Val-Pak, you can give your customers a great deal without spending much money. To see if you can benefit, visit Val-Pak’s website for more details.